French water brand evian has worked with numerous high profile designers over the years on limited edition versions of its glass bottle. From Kenzo, Issey Miyake, to Paul Smith and Jean-Paul Gaultier, the list is long.
For 2015 the French brand has announced a collaboration with New York designer Alexander Wang.
Mineral water is about everyday consumption but [also] premium dimensions with the iconic glass bottle. That’s something that’s close to Alex’s universe,” said Laurent Houel, Evian’s global brand director. “He’s also about everyday fashion that’s accessible and approachable, but with a very strong design integrity, so we really feel it’s a great match in terms of the spirit between brands.”